Ambition: becoming the world's biggest butcher
In 2010, The Vegetarian Butcher products were only sold in one shop. Eight years later, they can be found in over 4000 outlets spread over 15 countries. In 2015, Jaap won the title ‘Entrepreneur of the Year’ and the Triodos bank’s HartHoofd prize.
Now, the Vegetarian Butcher products even compete against real meat, winning third prize in the Telegraaf newspaper’s Gold Meatball competition. In 2017, the Vegetarian Butcher was hailed the Marketing Scale Up Company of the Year, and in April 2018 it opened its own restaurant, called ‘De Vleesch Lobby’ (The Meat Lobby), in the city centre of The Hague.
Today, The Vegetarian Butcher also has its own factory. It supplies Small Footprint burgers to Dutch chainstore Hema and collaborates with renowned food manufacturer Unox. The concept for The Vegetarian Butcher has spread as far as Israel, Greece and Finland.
www.thevegetarianbutcher.com