Denimtex – Jeans on the wall

In the Netherlands alone, no fewer than 1.2 million items of clothing are tossed in the incinerator every year. Absurd, says painting company Gebroeders van der Geest. That is why it devised a resourceful application for discarded clothing: Denimtex. It literally turns jeans into wall covering.


"1.2 million items of clothing, that is a huge amount of materials that will eventually be irrevocably lost in waste incineration."

Wall coverings

The subsidiary of Gebroeders van der Geest unravels used clothing into textile fibers, using fiber-optic machines. With a bio-based glue from flaxseed oil, Denimtex ultimately processes the fibers into a paste that can be applied to walls and ceilings. This ceiling and wall covering forms a sustainable alternative to wallpaper and paint that is both recyclable and reusable. The product is not only circular but also functional. It is sound-absorbing, moisture-regulating and suitable for almost every surface. The production model developed is completely circular: by using this wall covering the company contributes to reducing waste. Because all Denimtex products are recyclable and reusable, waste is not only diverted and deferred, it remains as a raw material in a circular business model.