ReThink Hong Kong

Hong Kong, China | 14th until 15th of September 2023

ReThink is a unique annual two-day conference and expo poised to showcase several compelling business cases for a just and sustainable transition. The aim of the event is that of helping organizations align sustainable business practices at every stage of their value chain, showcasing innovation and the solutions that accelerate sustainable transformation. With real-world solutions in focus, this event represents a driving force propelling Hong Kong towards a more sustainable and resilient future as well as uniting the ecosystem so all stakeholders and communities can contribute to and look forward to a climate-smart and equitable city.

If you are in Hong Kong and interested in Rethinking waste and plastics, you can register via ReThink.




Sustainability Goal for 2023: "That Hong Kong launches the ambition to be the leading metropole in Asia in a circular transition and sets out a roadmap with clear goals supported by businesses to get there"

Freek van Eijk, CEO | Holland Circular Hotspot

A Workshop on Design Perspectives and Best Practices

The workshop will present the latest design perspectives and best practices of single-use plastic alternatives from the Netherlands and explore adaptable solutions in HK. It focuses on exchanging insights with counterparts from the Netherlands and fostering interactive discussion among participants.

Session Discussion Points

  • Knowledge on single-use plastics (SUP)
  • HK’s SUP situations, challenges and regulations
  • Netherlands’ design principles, best practices & case studies


Freek van Eijk, CEO | Holland Circular Hotspot

Merlin Lao, Head – Policy & Research | Business Environment Council Limited

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Circular Transition: Rethinking Waste as a Resource

Hong Kong faces significant challenges in managing its limited land resources, particularly with regard to resource and waste management. To address these challenges, the government has implemented a plethora of measures, such as the establishment of a recycling fund to support the development of waste recycling infrastructure and the expansion of public recycling facilities to encourage greater participation in recycling. But can we do more beyond recycling? Join us as we explore the value chain to avoid wastage at every stage and solutions to enable a more circular economy from life cycle perspectives. 


  • What are some examples and opportunities for rethinking waste as a resource that can be applied in Hong Kong? 
  • How do we enhance closer circular economy collaboration between the government and businesses in the Hong Kong context? 

Post-event Actions 

  • Recognize circular economy is not limited to recycling, but life cycle consideration to reduce, redesign, reuse, repair along the value chain, and even strive further to create positive impacts 
  • Reposition the waste management industry in Hong Kong from low-value recycling to green growth driver.