Unlocking the flexible packaging dilemma

online | 11th of February 2021

The Netherlands Institute for Sustainable Packaging (KIDV) has conducted several studies on flexible plastic packaging and initiated a Community of Practice to collaborate with a group of committed and aligned organisations in a pre-competitive partnership. The KIDV notices that stakeholders in the packaging chain – companies, packaging suppliers, sorting facilities, recyclers, the Dutch Packaging Waste Fund, governments – need guidance to realise circular flexible packaging in the short term. This will only succeed if every stakeholder joins in: a mutual understanding about the route towards circular flexible packaging will support decision making and actions for both the public and private sector.

Actions are needed to address the challenge and unlock the dilemma. During this webinar, KIDV will present their sector-wide approach and clearly map out the dilemma of circular flexible packaging from various perspectives.

For registration, click here.



  • Welcome and introduction
    Chris Bruijnes (Managing director, KIDV)
  • What are the CEFLEX design guidelines and what does the situation in the Netherlands look like compared to other European countries?
    Graham Houlder (CEO CEFLEX)
  • What is the dilemma of flexible packaging that we are facing in the KIDV Community of Practice?
    Niels van Marle (Packaging expert, KIDV) and Gijs Langeveld (project manager, KIDV)
  • Case study from the Community of Practice
    Dominika Maruszak (Packaging engineer sustainability, PEPSICO) and Thor Tummers (External affairs manager, Unilever)
  • Panel discussion
    Tjaco Twigt (Director business development, Dutch Waste Fund), Arnoud Passenier (Advisor circular economy international, Dutch Ministery of Environment), Jelmer Vierstra (Program leader circular economy, Natuur&Milieu), Dana Mosora (Workstream consultant, CEFLEX)