IE Expo, China’s largest Environmental Fair
From April 13-15, 2026 the Partners for International Business (PIB) Waste 2Resources China Programme will be in Shanghai for the 26-th edition of the IE Expo. It is China’s largest and the world’s second-largest environmental exhibition after IFAT Munich. The fair integrates business negotiations, technical exchanges, market development, brand marketing, trend releases, and international cooperation.
On April 16 and 17 the PIB will extend the visit to Jinan in the Shandong province. Shandong is one of China’s leading industrial and agricultural provinces, with strong clusters in chemicals, food processing, pulp & paper, energy, and livestock farming. This industrial scale creates significant volumes of wastewater, sludge, organic waste, and agricultural residues. As environmental regulations and carbon-reduction targets tighten, Shandong is shifting rapidly from end-of-pipe pollution control to waste-to-resources and energy recovery solutions.
Market Opportunities in China
The PIB “Waste2Resources China” is all around market opportunities in China. The goal is to create sustainable development, to support the transition to a circular economy and developing economically viable business. China has taken the transition to a circular economy serious for decades and is probably the world leader in scaling up sustainable technologies. China’s exposure to international trade and reporting rules means that they are stepping up their performance.
The PIB cluster of companies is looking to extend their market in China and focuses on several Chinese subsectors, including Solid Waste, Wastewater, Flue gas & Waste air and Waste treatment process.
These participating companies are to a large extent complementary to each other, they complement each other as much as possible and are not each other’s direct competitors.
Mr. Joan Prummel of Rijkswaterstaat secures the Government to Government Exchange while Holland Circular Hotspot secures the knowledge exchange components aimed at building a sustainable community by sharing knowledge between China and the Netherlands on Circular Economy.
They work together with the Dutch government to (Embassy, Consulate and the coordinating Netherlands Enterprise Agency) in a multi-year programme to strengthen the position of the Dutch Waste Treatment and Clean Tech Sector in Asia. The programme further brings in a Liasson Officer, Mr. Louis Wang, responsible for the overall organization and link with key potential customers and partners. The programme also brings Chinese delegations to the Netherlands.
The coordination of the PIB is in the hands of Freek van Eijk, CEO of Holland Circular His experience is that the PIB brings in the best of the public and private world and that joining the PIB can save you years of market development time.
An Unique Possibility to Join us in Shanghai and Jinan!
Companies that are interested in the activities of the PIB can join the full programme in Shanghai and Jinan as a try-out. While make business contacts they can explore the benefits of a full PIB membership
Activities in Shanghai and Jinan include:
-
Exhibitions at the Dutch pavilion at IE Expo
-
Seminars & forum with related sectors
-
Government to Government: establish communication with responsible department or associations, lobby and promotion of our cluster through “Netherlands Branding”
-
Knowledge to knowledge activities. Forums, institutes exchange, valuation
-
PIB teams in NL and China will facilitate our members from the project beginning to negotiation and execution.
Companies interested to join the PIB events in Shanghai and Jinan can do so against a pre-agreed participation fee of € 1,000 (excluding VAT, travel and stay costs) after which they can decide to join the PIB.
Interested in participating in the events in China or joining the PIB Waste2Resources China? Please contact: freek.vaneijk@hollandcircularhotspot.nl
-> Register directly for the IE Expo and Jinan Roadshow here
